If you advertise your business online, tracking your ad campaigns is crucial to your ultimate success. Ads involve a lot of money and time to develop and execute. Tracking the effectiveness of the performance will allow you to determine what succeeds, what fails and the adjustments you  need to make to achieve what you’re trying to accomplish.

Although there are many different ways to track the performance of an online advertisement, there are some essential things to be aware of when tracking ads.

  1. Tracking the number of clicks: It is important to figure out which links on your website people are being drawn to, by doing so you can make adjustments to the right pages.
  2. Measuring the number of actions made on your page: This means the number of people that sign up for newsletters, joining a mailing list or other decisions that do not involve making a purchase. One of the most important items to track is the ROI, which is a percentage that takes in account all your costs compared to your profits. This is a great measure of how successful the ad is.

Ultimately, it is important to measure the number of people that that are visiting the side that are converting into buyers. Without tracking, you cannot be certain whether or not continuing that ad campaign is worth it.