Of course you want your Facebook marketing and communication campaign to be successful, but first you’ve got to be likeable! Below are the 11 ways to generate more likes, clicks and fan interaction to build a powerful sales channel for your business:

1. Share Pictures.

A picture is worth a thousand words. In fact, 750 million Facebook users share their pictures with their friends on a daily basis. So why shouldn’t you? Share your pictures of customers, products, staff plus more and watch your fans comment on your store’s unique flair. Plus, when you sign up for a Facebook Site, we’ll share your Website’s entire product catalog full of rich pictures with 750 million people just waiting to “like” your page.

2. Make and Share Videos.

If a picture’s worth a thousand words, a video is worth 10,000. Upload your 30 and 60 second TV spots or even create your own, sharing insights and interviews. Mobile phones make it easy to make videos showing you having fun with staff, customers and partners. Be sure to upload the videos through Facebook, so that when people share the videos, their friends can “like” your page from the top left corner of the video.

3. Give away Value.

People respond well to quality information and freebies. Use the Sweepstakes, special fan offers, or like share and comment to offer your fans plenty of value. Plus, it’s simple to provide information by sharing links to articles, podcasts, white papers, and webinars. Potential customers will remember you and react positively to the expertise and value you can provide. You’ll become their “go-to source” for help and advice.

4. Respond to Negative Comments.

There’s a temptation to delete negative remarks or complaints from your Facebook page. But if you delete someone’s comments, they will only get louder somewhere else. The two most important words in Facebook marketing are “I’m sorry.” Mistakes happen, so apologize, fix the problem and turn that complainer into a fan.

5. Respond to the Positive Comments, too.

A heartfelt “Thank you” goes a long way too. Make “Thank you” your two next most-important words. Don’t pass up the chance to encourage a fan who posts something nice on your Facebook page. Give them opportunities to spread the good word about their experience, and thank them sincerely. Get creative with this; there are hundreds of ways to show your appreciation with some personality.

6. Surprise and Delight.

Elements of surprise and delight have always been a tenet of good business. But on Facebook, it’s even more important to surprise and delight fans since 750 million people are watching. Consider giving away free stuff – our promotional apps make it simple to offer freebies and discounts. Reward people randomly and have fun with your fans.

7. Ask Questions.

Facebook is the world’s largest focus group. You can ask questions and get plenty of valuable feedback about your product or services, and opportunities or challenges. People want to know that you care about their opinion. Consider this – it’s more important to be interested than interesting in the world of Facebook. Questions are the best way to generate comments, which will improve your EdgeRank and enable you to show up in more of your fans’ news feeds.

8. Share Stories.

People love stories. Talk about how your company got started, an interesting customer or staff member, charity or community involvement. Keep the stories short and simple, and use multimedia.

9. Be Honest and Transparent.

Honesty and authenticity go a long way. Don’t be afraid to be honest with fans. They’ll appreciate the authenticity – and even vulnerability – that accompanies it. Share what’s going on in your store. Fans will respect it and respond.

10. Be Short, Sweet and Conversational.

Talk to your business’s fans the same way you’d talk to your friends. Short, informal statements and questions generate a lot more engagement than longer posts. You can use up to 420 characters in each Facebook post, but try to keep it to 140 or fewer.

11. Don’t Sell.

Make it easy and compelling for your customers to buy your products. If you’ve set a precedent of quality fan interaction – by listening to them, creating value and educating them about your business through storytelling – then they’ll use your products and services when they their needs must be fulfilled. Better yet, when their friends have similar needs, you’ll be the one they “like” and recommend.